Not too long ago, marketing was a lot simpler than it is today. Brands were in complete control of messaging and reaching a large part of a customer base was possible by advertising on only a few channels. Fast forward to today and everything’s changed. There are now thousands of off and online media channels, social media platforms and apps available to reach customers. And they are in control of what they see, where, when and on what device. While the purchase funnel has changed little over the years, the customer journey is extremely complex and multi-directional with customers ping-ponging back and forth between endless touchpoints some of which a brand controls and some of which it doesn’t. The opportunity lies in finding a way to effectively connect the dots of a customer’s journey across the path to purchase to drive more efficient conversions. In our Connect the Dots to Better Marketing Performance whitepaper, forward thinking marketers can discover: How to use first-, second- and third-party data to create actionable customer and customer look-alike profiles How using a Customer Data Platform is a great way to organize and manage your customer data How traditional media tactics like direct mail combined with digital tactics like paid search can significantly improve campaign performance Why traditional media campaign KPI like impressions need to be reconsidered While marketing complexity is here to stay, smart marketers can get more out of their efforts by taking a step back, putting the customer at the center of everything and connecting the dots across the customer journey to ensure every dollar and hour spent is optimized for better outcomes. We can show you how – download today!